Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India

Background: This paper is an effort to analyze cashless payment vs Conventional system in India. The current study focuses on the challenges and threats faced by Indian consumer while using digital money. highlights buying patter of context conventional system. Methods: In theoretical model constructed reviewing different journals based as well evaluates factor effecting purchase decision light variables associated with mode. Primary secondary data used for framing conceptual theory which emphasizes associating factors use card or cash medium purchase. studies also focus its impact consumer. quantitative research. sample size chosen 500 standard deviation pilot study. SPSS 19.0 analysis data. Reliability measuring consistency questionnaire. Correlation test find association between independent dependent variables. Results: most promising option contrast cash.